From a personal assistant
to a global technology group.
Lifetime PA planted the seed in 2012. Consulting, engineering, enterprise AI, and our own platforms grew from the same belief: technology should adapt to people.
- 2012
The Lifetime PA idea begins
What if everyone had a personal assistant that remembered what mattered and helped make life better? Lifetime PA starts with a vision for intelligence built around the person, and development begins on the intelligence that becomes Ari.
- 2013
From question to first prototypes
Early prototypes explore natural language, task planning, memory, and personal organisation — connecting the everyday details of life in one assistant.
-
2015
Lifetime PA launches. Our consulting roots take hold.
Lifetime PA launches as an intelligent personal assistant, introduced through its original friendly avatar. Ari has its first release within Lifetime PA. Agile RnD Pty Ltd is established, bringing digital transformation, research and development, consulting, and agile training into the wider story.
The original Lifetime PA avatar - 2016
A dedicated engineering foundation
StepInsight Pty Ltd is established for software development and engineering, with delivery across Australia, Belgium, and the US.
- 2018
Life Intelligence Group is founded
The intelligence developed for individuals expands into organisations. Life Intelligence Group Pty Ltd is established in Australia, bringing intelligent assistants, workflow automation, predictive systems, and custom business software to enterprises.
- 2020
The product and AI companies take shape
TaskSpur launches as our flagship platform. TaskSpur Pty Ltd is established for products and platforms, Ask Ari App Pty Ltd for AI intellectual property, and Boodeea Holdings Pty Ltd for investment and holdings. Our enterprise work continues to deepen across automation, decision support, and intelligent systems.
- 2021
Registered trademarks and award-winning platforms
Life Intelligence Group, TaskSpur, and Ari register their trademarks. Ari is named Most Innovative AI Engine, and TaskSpur wins Best Success Planning Solution — recognition for years of work on practical intelligence.
- 2023
A new generation of AI, built on years of experience
We integrate the new generation of large language models into our enterprise platforms, combining generative AI with established experience in business processes, custom software, and intelligent automation.
- 2025
AppClick AI launches. The group expands in the UAE.
AppClick AI launches, bringing business data, operations, and decisions into one intelligent view. Life Intelligence Group Technologies Ltd is established in Dubai International Financial Centre, creating a UAE trading and expansion entity for the group.
- 2026
Lifetime PA relaunches
Lifetime PA relaunches, continuing the vision first released in 2015: one intelligent companion connecting personal life, work, health, finances, goals, and memories.
- 2026
SportyPreneurs connects sport, business, and relationships
SportyPreneurs launches as a private members club and Ari-powered platform for entrepreneurs, executives, and investors. Shared sporting experiences, a trusted community, and intelligent introductions bring LIG’s technology into relationship building and business growth. Explore SportyPreneurs
-
Today
Ari — AI Chief of Staff
From a personal assistant to an AI Chief of Staff, Ari powers personalisation, decision support, and orchestration across our platforms. Our flagship TaskSpur platform, Ari, AppClick AI, Lifetime PA, and SportyPreneurs sit alongside our custom enterprise platforms, serving people and businesses in more than 20 countries.
Ari today · AI Chief of Staff
Everything started with understanding people.
Explore Lifetime PA and the idea that inspired the group.
Discover Lifetime PA